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Rupee opened positively but relinquished its gains in the afternoon as strong selling from FII's, especially in the financial sector, led to profit booking across the broader market. The rupee reached a high of 83.06 but later dropped to 83.17, resulting in a range-bound session. Crude prices offered some support to the rupee as profit booking followed yesterday's rise. However, the dollar index holding at 103$ continued to exert pressure on the rupee. The broad range for the rupee is anticipated between 82.70-82.80 as resistance and 83.25-83.40 as support.

Sony has terminated its JV/merger/acquisition with Zee considering various issues regarding legal, leadership, compliance etc which got dragged for more than two and a half years now. This resulted in fall in share prices of Zee which were held for a long time hoping that this merger would propel the consolidated entity as the biggest media house in India. Apart from that Zee is operationally facing lot many challenges in the form of subdued Advertising business, depleting viewership share in its key markets like Hindi GEC, Tamil and Marathi markets. competitive pricing in Subscription business and slow growing OTT business with competition from the biggies. Therefore the stock is seeing a free fall today and may see some buying post we see a further fall in it.

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