Sony has terminated its JV/merger/acquisition with Zee considering various issues regarding legal, leadership, compliance etc which got dragged for more than two and a half years now. This resulted in fall in share prices of Zee which were held for a long time hoping that this merger would propel the consolidated entity as the biggest media house in India. Apart from that Zee is operationally facing lot many challenges in the form of subdued Advertising business, depleting viewership share in its key markets like Hindi GEC, Tamil and Marathi markets. competitive pricing in Subscription business and slow growing OTT business with competition from the biggies. Therefore the stock is seeing a free fall today and may see some buying post we see a further fall in it.