Jio BlackRock Asset Management, one of the latest high-profile entrants into the Indian mutual fund industry, maybe following a slightly different playbook from group entity Jio's disruptive telecom foray. The 50:50 joint venture between Mukesh Ambani-backed Jio Financial Services and the world's largest asset manager BlackRock, may not be as aggressive on its pricing strategy to grab market share, unlike Jio's sharp discounting that helped it catapult into the big league in telecom.
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