Nearly half of consumers polled switching to private labels: EY survey

Indian consumers are reassessing their retail preferences, with nearly half shifting toward private labels, according to a new EY report. The findings underscore rising consumer expectations around value, trust, and relevance in their shopping experiences. The latest EY Future Consumer Index (FCI) – India edition reveals that this growing inclination toward store brands is reshaping perceptions, making private labels a preferred alternative to traditional branded products.

The EY Future Consumer Index, now in its 15th edition, tracks evolving consumer sentiment and behaviour across timeframes and global markets. The latest survey polled over 1,000 Indian consumers between January 24 and February 20, 2025.