Threat or opportunity? How UltraTech’s entry impacts Polycab, KEI in cables market



The Indian Wires & Cables market is valued at Rs 80,000 crore (~$9 billion), with cables making up two-thirds and wires the remaining third.
Major players include Polycab, KEI, Havells, and Finolex, with no single company dominating the market (under 15% share in wires, under 20% in cables).
The fragmented market, with around 400 players, presents opportunities for new entrants with significant investment capacity.

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