Hyundai kicks off season 1 of K-drama. Will Indian IPOs help Koreans ward off K-discount curse?

If all goes well, the ₹27,856 crore IPO of Korean car manufacturer Hyundai India could mark the beginning of a new "K-drama" season on Dalal Street. This could potentially open the door for other South Korean chaebol families, such as LG, to explore India's booming markets as they face challenges from the "K-discount" curse in their home markets.